Apps & Online Events help people to stay connected during Quarantine
Quarantine and self-isolation are so much important to reduce the spread of Coronavirus, so many people have begun socializing via apps, that digitally connect users to their friends & family. Brands are also organizing online events, live talks, concerts and hundreds of digital courses, from yoga&wellness to cooking. Just to make some examples, KENZO and Creative Director Felipe Oliveira Baptista aim to inspire optimism and creativity with a weekly series of Instagram live events and content on its Instagram. The project #stayhomewithKENZO comprises playlists curated by artists and creatives around the world, to fill the week with music; workshops with creative tutorial sessions hosted by artists from KENZO’s friends and community up live music sets with musicians and DJs from around the world.
Prada inaugurates a series of digital conversations on Instagram to explore culture, fashion and life. Prada presents Possible conversations, a series of live dialogues between thinkers, cultural referees and talents from the world of fashion who will join from all over the world to bring people together and share thoughts. Among the social media, Tik Tok is the rising star of digital communication among young people. The social video platform created by the Chinese company ByteDance in 2016 now has 1 billion active users. To declare its success is the Z Generation that appreciate more authentic contents more than the glossy and ultra-filtered images of Instagram. Now many more fashion brands have joined tik tok to engage and entertain people during the quarantine.
For example the French house Balmain launched the #BalmainEnsembleinitiative, which offers some content from the archives. Jacquemus also proposes excerpts from the fashion shows and behind the scenes of the advertising campaigns, also involving the supermodel Gigi Hadid. Among the apps to overcome this period is Houseparty, a video chat platform for both desktop and mobile devices, has quickly become a favorite for hosting virtual happy hours, birthday parties and family reunions. Created by Napster co-founder Sean Parker, Airtime is a social streaming app that allows groups — four to five people are optimal — to simultaneously watch videos and movies.
Though the app doesn’t feature a Netflix integration just yet, users can browse YouTube and Spotify, as well as an in-app selection of movies while video chatting with friends. During this self-isolation time we finally understood how much technology is able to become emotional in order to help people staying connected and engaged.